a great shampoo is Silver, from L’oreal, but any shampoo for gray hair will do, as i have found. As for toners, i’ve been using alfaparfs platinum toner… its as white as they get.

it took years for me to get my hair to the perfect platinum and what worked for me was Wella Color Charm toner in “White Lady”…..i haven’t used it for years but i’m sure they still make it….and then, like the comment above says, use a shampoo for silver hair

I’m a hairdresser and I even recommend “white lady” by Wella. The trick is do it QUICKLY or you will have purple hair. Same with the shampoo. I use Matrix So silver. I leave it on for about 5 minutes. and use it every other shampoo. If not you start looking grey and its ugly.

Hi Johanna
I use Redken Pure pearl which comes in a metallic gold squeezy tube. It’s a purple coloured toner and very strong so you only need a small amount, it also works as a conditioner at the same time and leaves your hair lovely and soft. You can either use it as an everyday conditioner by simply combing through and rinsing or use it once every week or every two weeks to take any yellow out of the hair. The longer you leave it on the whiter your hair will get but you have to be careful the build the time up otherwise it goes a little purple although this will wash out as I have left it in too long before!!

Bumble & Bumble har också ett jättebra schampoo och balsam för platinablont hår. Jag använde det när jag var blond och det fungerade super!

KMS Color Vitality Blonde Treatment worked quite well for me when I was platinum

i use SILKA Quick Silver Shampoo every time i was my hair. Also when i go to the hair dresser they use one by Wella, it might be white lady.

håller också på att få mitt blonda hår mer platina, loreal preferance har en hårfärg som heter stockholm, håret blir pärlemoshimmrande, jag som har en mer guldig blond nyans måste nog göra det i flera omngångar, värt att testa kanske, jag använder matrix so silver schampo, funkar perfekt!

dont use L’oréal Professionnel Silver Shampoo beacuse they chance formula and now it danger use this product.